It's been nearly 4 years now since Victoria Beckham unveiled the Range Rover Evoque, designed by herself in collaboraton with Land Rover. It receives mixed opinions as a car - some regarding it as automotive art with great styling, others preferring not to call it a Land Rover. Whatever your opinion may be on the mini 4x4, the new model has already seen huge demand, exceeding any expectation by the manufacturer. It maintains the previous styling and name but now features a convertible hood, quite a rare occurence on a 4x4 like this. The vehicle is bizarre and unique, not to mention a huge risk to Land Rover with their traditional 4x4s being rugged machines with roofs!
Many 4x4 manufacturers including Porsche with the Cayenne are more concerned about creating something glitzy and luxurious, forgetting the whole idea of a 4x4 being capability and cross-terrain driving ability. With just a 2L engine, it's economical for around town but still has enough power for green laning or tough weather conditions.
Now, onto the main event - the convertible roof. If you've ever seen Top Gear's drag race in Spain, you'll know that not all cars allow you to operate the roof whilst driving. Well the good news is, it can be done whilst driving up to 30mph and only takes 18 seconds, not bad.
Some people have welcomed the new Evoque with pitchforks, claiming it's a far cry from the heritage and design that Land Rover are so well known for. Well, the original Evoque is one of the best selling cars of all time and still has great residual values. Plus, let's face it, some of the first Land Rover Series and Defenders have canvas roofs for military use, so you could definitely say they know what they're doing.
It'll be interesting to see how the public receive the new model once it's on the road. It's certainly different but there are people who want different.