Shelby SuperCars is planning to launch a new model to take back the world land speed record for a production car from Bugatti.

Shelby’s SSC Ultimate Aero first set the record back in 2007 with a time of 412.28km/h (256.23mph), set on a closed 19km (12 mile) stretch of road in Nevada.

But Bugatti’s new Veyron 16.4 Super Sport model clocked 431.072km/h (267.91mph) at Volkswagen’s 21km (13 mile) Ehra-Lessien test track in late June.

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